Is the 'Mouth-Rugging' Economy Still Sustainable? Beyond the Noise in Crypto Marketing
The Echo Chamber of Empty Hype
I used to believe that if you amplified enough voices, truth would emerge. Now I know better.
In the past year, I’ve tracked dozens of projects launching on platforms like Kaito and InfoFi — all promising “viral growth” through incentive-driven content. But here’s what no one talks about: most of these ‘engaged’ users vanish after claiming their free token airdrop.
The numbers don’t lie. Loudio’s conversion rate? 1.5% in Phase 1. For context: Google Ads converts at 4.3%. That’s not inefficiency — it’s a systemic failure.
What Is Actually Being Sold?
We’ve confused noise for momentum.
When a project pays $10k/month to influencers just to say “check out our memecoin,” what are they really buying? Attention? Credibility? No — they’re buying temporary visibility, like lighting a firework in a storm.
One founder told me bluntly: “We don’t care if people love us — we just want them talking.” That’s not marketing. That’s emotional extortion.
But let me be clear: rewards aren’t evil. It’s when rewards replace substance that things break down.
The Real Problem Isn’t Tools — It’s Signals
Think of your project as an instrument, and marketing as an amplifier. If your instrument is out of tune (bad product), even the loudest speaker won’t fix it. As @leonabboud said: “No amount of volume can hide bad music.”
Too many teams are using Kaito or Clout Pro like megaphones for broken guitars. They pay for attention but ignore the fundamentals: utility, narrative clarity, team integrity.
And yet… some are changing course. Kaito recently updated its algorithm to prioritize quality over quantity. Posts with no insight now get zero traction — even if they mention rewards or rankings. That shift isn’t accidental. It’s recognition that true virality comes from meaning, not money.
The Rise of Conversion-Driven Platforms
Today’s winners aren’t those offering the biggest reward pools, too often they’re the ones aligning incentives with real behavior: double-sided loyalty; long-term engagement; decision-making based on belief, not bounty chasing.
Virtuals is one example: close to 35% of Genesis participants bought more tokens on secondary markets — which suggests something deeper than transactional greed was at play.
Similarly, Kaito now tracks retention post-TGE and fee generation from agent accounts — metrics far more meaningful than follower counts or likes per post.
NeonSage732
Hot comment (5)
Mouth-Rugging? More Like Mouth-Deceiving
I’ve seen more fake engagement than my ex’s promises.
Loudio’s 1.5% conversion rate? That’s not marketing—that’s emotional spam.
We’re paying influencers to scream ‘check this memecoin!’ like it’s a hostage situation.
And yet… some platforms are finally waking up. Kaito now kills low-effort posts—no insight = no traction. Even better: Virtuals has 35% of users buying more post-Genesis. That’s not greed—that’s belief.
So here’s the real question: Are you building an empire… or just staging a flash mob?
You tell me—what’s your favorite ‘viral’ project that actually did something? Comment below! 🔥
Mouth-Rugging: The New Bull Market?
Let’s be real — if your project’s only fanbase is people who show up for free tokens and vanish like Wi-Fi after 5G hits… you’re not building an economy. You’re running a one-day flea market.
I tracked 12 projects using Kaito & Clout Pro. Conversion rates? 1.5%. Google Ads beats that. That’s not marketing failure — it’s emotional extortion with a spreadsheet.
No Amount of Volume Hides Bad Music
As @leonabboud said: “No amount of volume can hide bad music.” And yet we keep paying influencers to scream into voids like they’re selling snake oil at a Renaissance fair.
But here’s the twist: Virtuals saw 35% of Genesis users buying more on secondary markets. Not because of rewards — but because they believed in it.
True Virality Isn’t Loud — It’s Sticky
Kaito now penalizes empty posts. No insight? Zero traction. Finally! The algorithm’s catching up to reality.
So ask yourself: Are you amplifying truth… or just noise?
You know what I’m saying? Drop your favorite ‘mouth-rugging’ project below — let’s roast them together 🍿
Гра в мовчання
Хто бував на айдропах — той знає: після «подивись!» крикнув у нікуди.
Ну чого це? Викупили токени — і зникли як сльоза у воді.
А що ж продають?
Коли платиш 10 тисяч доларів інфлюенсерам, щоб вони кричали про мемкоїн — це не маркетинг. Це емоційний шантаж з грошовою підкладкою.
Але ж… Інші змінюються!
Kaito тепер лайкає лише тих, хто пише щось сенсу. Навіть якщо в тексті є слово «бонус».
Це не помилка — це розумна думка: “Без сенсу навіть гучнiсть не допоможе”.
А ви? Платите за шум чи за те, щоб хтось думав? 🤔
#MouthRugging #CryptoMarketing #RealViral
Mais um projeto que paga €10k/mês a um influencer só para dizer “olha o meu memecoin”… e as pessoas compram visibilidade temporária como se fosse um foguete de São João? O verdadeiro problema não é o NFT — é que ninguém lê os dados! O meu analista da U.Porto diz: “Nós não nos importamos se você nos ama — só queremos que você clique.” Isso não é marketing. É extorsão emocional com espresso.
Mouth-Rugging? Chứ đùa à! Cả nước mình đổ tiền mua memecoin chỉ để được chiếu sáng như pháo hoa trong bão — mà không phải đầu tư, là… điên hình! Blockchain không phải là Phật pháp, nó là cái bẫy của influencer! Tui tui tui… ai cũng biết rõ: phần thưởng không xấu — nó là sự bắt chấm của số liệu. Còn bạn? Mình đang bị lừa rồi đó!
